30
2022-08
In today's era, how should the hardware industry operate to "live well"?
Article 1: Expand channels
There are still many people guarding their own land, hoping that the store can be maintained by the natural flow of people, but you don't want to go up? Big brothers and sisters! What era is it now? The digital age! Internet age! Online and offline combination! Online: customers with convenient decoration, DIY convenience and relatively low after-sales requirements prefer online shopping. Offline: The industrial level prefers physical stores because they think physical stores are more secure after sales. Will this combination not bring horizontal customers together? Since the cost of making online stores is so low, and some platforms even have perfect inbound services, why not choose a cheap channel?
Article 2: Integration of resources
Many hardware stores start with a single product, and then add new products according to customers' reactions, such as the home of pneumatic tools, welding machine world, electric tool store, etc. Even now, you can still see the street above. At the door of the store, you can see that there is at least one wall in the store with their old products hanging on it, which reflects a question. Will there be many peers in this store category? Is the model enough? So what is their best selling product? What is a competitive product? Therefore, integrating resources is very important!
佰润五金