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30

2022-08

Hardware industry operation pain points and solutions


[Hardware] refers to gold, silver, copper, iron, tin, and generally refers to metal. Today's hardware is often referred to as metal or copper and iron products.
It can be divided into tool hardware, building hardware, lock anti-theft hardware, kitchen and bathroom hardware, daily hardware, furniture hardware and accessory hardware according to the purpose of the product. Some daily hardware products are tool consumer goods necessary for people's life, while most of other hardware products are not final consumer goods, but as supporting products, semi-finished products and tools used in the industrial manufacturing process.
The most concentrated domestic market of traditional hardware industry is mainly mechanical hardware, construction hardware, decoration hardware, and daily hardware. The trend of industrial concentration in the hardware industry is obvious. The domestic hardware industry is mainly concentrated in Guangdong, Zhejiang, Jiangsu, Shanghai, Hebei, Shandong and other economically developed provinces and regions.
A: Business model of hardware industry
1. Manufacturer
There are factories that produce, sell directly or cooperate with brand companies for processing. It can be divided into OEM, ODM and OBM.
2. Dealer
It is not an OEM product. You can buy it from the enterprise and resell it. (Focus on point difference rather than actual price)
3. Agency
It refers to the operation and management of the company, rather than buying out the company's products. It is a kind of operation given by the manufacturer. The ownership of the goods belongs to the manufacturer, not the merchant. It can represent one brand/multiple brands.

佰润五金